Culture Is Your Brand published Your Culture Is Your Brand, an article by Tony Hsieh in June, 2010. The article focuses on how customer service shouldn’t be just a department, it should be the entire company. Hsieh describes the idea that every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

What is the best way to build a company’s brand image for the long term? According to Hsieh, it’s through stabilizing your company culture.

If you get the culture right, most of the other stuff Рlike great customer service, or building a great long-term  brand, or passionate employees and customers -will happen naturally on its own.

But what is the best way to build and maintain the culture you want? Hsieh provides a step-by-step plan to assist you in building your company culture. A few of his steps include:

1. It starts with the hiring process

2. The next step is training

Hsieh takes an unconventional approach to training new hires in order to assure that the company culture is not endangered. He says, “We’ve formalized the definition of our culture into 10 core values,”:

1. Deliver “wow” through service;

2. Embrace and drive change;

3. Create fun and a little weirdness.

To learn all 10 core values, plus more information on creating culture as your company brand, read the full article here.

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