Marketing Specialist – Orlando, FL

If you’re interested in making an immediate, tangible impact on a growing, entrepreneurial company, look no further than EnableSoft of Winter Park, FL ( In this newly created, mission-critical position, you’ll play a key role in defining and developing our marketing strategy. You’ll execute all aspects of marketing for this innovative leader in data automation software. Here’s your opportunity to join a high-performance team and do what you love: Increase market awareness, generate leads, and help grow sales. You’ll handle e-marketing, webinar development, web-site maintenance, SEO, trade-show coordination, public relations, and social media marketing. You’ll also create and publish powerful sales tools, help brand and position the company, and write anything and everything that touches our market, our prospects, and our customers.

About EnableSoft

We’re growing! EnableSoft develops and markets an exceptional software solution that saves customers time and money and increases efficiency by automating data related tasks (i.e., data entry, data maintenance, data integration, data migration, data mining, data testing, etc.). Our solution often pays for itself in less than 90 days, and has customers asking, “How did we ever get by without this?” We have over 450 customers in 14 vertical markets on four continents. Eighty percent of them are financial institutions—including over one-third of the top 1,000 financial institutions and half of the top 100 performing banks—but our technology is a horizontal, multi-industry “greenfield” solution with unlimited potential. We grew new business sales by 80 percent last year, and we’re aiming for another 50 percent growth this year—with the goal of tripling our customer base and revenue within five years. Come join a small, nimble team with solid leadership that wants you to succeed.

Key functions

  • Assisting with developing strategic, integrated marketing plan.
  • Supporting sales goals by educating the market and generating new-prospect leads. You’ll create and distribute e-marketing content, manage lead-generation and lead-nurturing, support webinars, drive traffic to trade shows, etc. (Marketo is our e-marketing automation solution.)
  • Developing and maintaining web-site content; assist with directing SEO efforts.
  • Developing content for all sales tools, including white papers, brochures, case studies, and sales presentations.
  • Developing and writing press releases and bylined articles in collaboration with our public relations firm.
  • Creating and managing trade-show booth displays and e-marketing campaigns to drive booth traffic. Managing/coordinating all aspects of Trade Shows.
  • Creating a quarterly e-marketing program to customers.
  • Building a marketing calendar of executables for stakeholder communication and organization requirements.

Success factors

  • The ability to understand our unique market challenges and opportunities, our solution and its benefits, and our customers.
  • Passion for growing our business and expanding into multiple vertical markets worldwide.
  • In-depth experience with all (or most) of the key functions listed above.
  • A strong drive to make a difference and actively participate in the company’s growth.
  • The ability to grasp the company’s “big picture” and how marketing supports business goals.
  • A willingness to roll up your sleeves, juggle multiple projects, and get the job done in a fast-paced environment.
  • The ability to work well with others, be a team player, and gain satisfaction from helping the sales team increase sales.


  • Minimum of 5-10 years of B2B marketing experience.
  • Strong writing skills, with the demonstrable ability to develop world-class e-marketing campaigns, brochures, case studies, webinar and presentation content, white papers, web-site content, customer communications, bylined articles, press releases, and more.  
  • Value-oriented sales philosophy.
  • Strong Microsoft Office experience (Word, PowerPoint, Excel, Outlook).
  • Familiarity with a CRM system such as Salesforce and a marketing automation system such as Marketo or Eloqua.
  • Experience with a CMS system for developing and maintaining web-site content.
  • A solid portfolio that spotlights specific results from your writing, presentations, web-site content, lead-generation efforts, etc.
  • Experience with the financial industry and/or a software company is preferred.
  • SEO, social media, and graphics experience (Photoshop, InDesign, etc.) is preferred.
  • Ability to successfully communicate measurable results via key metrics across all deliverables.
  • Four-year college degree is preferred.
  • Experience developing video content is a plus.

This position reports to the EVP of Sales and Marketing